We affirm the value of good stewardship. Stewardship is using your resources wisely to accomplish a unique cause or mission. It involves a sense of development and some would argue it has to include marketing but non-profits prefer to use the word “development” for good reasons. SO…what is cause-marketing or cause-driven development? If this is a new concept for you, I encourage you to learn more at www.causemarketing.com:
“Today, companies have fully embraced what is called “doing well while doing well.” Cause-related marketing may eventually become the primary way that businesses express their social responsibility. The growth of cause marketing has exploded, from a $120 million industry in 1990 to $2 billion in 2016. Plus consumers seem to like it. Research has suggested that more than 89 percent of consumers would switch brands to buy cause-related products (or services) if price and quality were similar.” (What Every Nonprofit Should Know About Cause Marketing).
Cause-related marketing or cause driven marketing is simple and easy. This kind of direct sales marketing is actually nothing new as this has been a primary way for businesses to support non-profits for many years.